Odido chooses Red Cactus for CRM integrations within Cloud Telephony

Press Release | Published on 13 October 2026

From 1 November 2026, business customers of Dutch telecom provider Odido will be able to integrate their telephony directly with more than 250 CRM and ERP systems using technology from Red Cactus. Odido is adding Red Cactus’ Bubble CRM integration solution to its renewed Cloud Telephony offering, allowing customers to order the integration directly through Odido. This expansion makes it easier for organisations to connect their telephony and CRM systems. Employees gain instant access to relevant customer information during phone calls, while reducing manual tasks.

More than 250 CRM Integrations Available

Odido is introducing its renewed Cloud Telephony offering, powered by Dstny’s telephony technology. With the addition of Bubble from Red Cactus, business customers gain access to integrations with more than 250 CRM and ERP systems, including Salesforce, Microsoft Dynamics 365, HubSpot and various industry-specific applications. During incoming and outgoing calls, the relevant customer information is automatically retrieved and displayed. Employees can immediately see who they are speaking with and easily access customer records, log calls and record follow-up actions. Depending on the specific integration, AI-generated call summaries and transcriptions can also be processed and stored in the CRM system.

Available Directly Through Odido

From 1 November 2026, business customers will be able to purchase the Bubble CRM integration directly from Odido as an add-on to their Cloud Telephony service. This eliminates the need for customers to engage a separate supplier for their CRM integration. The integration with Odido’s specific Cloud Telephony platform is available exclusively through Odido.

About Odido

Odido is one of the largest telecommunications providers in the Netherlands, offering mobile services, fixed-line internet, fibre broadband, television and business communication solutions to millions of consumers and businesses. With an extensive fixed and mobile network and innovative services in connectivity, Cloud Telephony and digital communications, Odido helps people and organisations stay connected anytime, anywhere. Driven by the belief that technology should make life easier and more human, Odido continues to invest in smart, accessible and future-ready solutions.

About Red Cactus

Red Cactus is a leading specialist in CRM and ERP integrations for telecom providers and resellers. Its Bubble platform connects UCaaS solutions with more than 250 CRM and ERP systems, ranging from internationally recognised platforms to country-specific and industry-specific applications. Bubble enables telecom partners to offer secure, GDPR-compliant and cloud-native integrations that can be easily deployed and managed independently, without complex implementations. With a strong focus on partner success, vertical markets and continuous innovation, Red Cactus helps telecom providers achieve sustainable differentiation in the market.