Partner program

Red Cactus Partner network

You know your customers, we provide the technology behind it. Red Cactus operates worldwide through an exclusive partner network consisting of telecom distributors, telecom providers and telecom resellers, with the end-customer relationship always remaining with our partners. We focus on technology, integrations and support, allowing our partners to focus entirely on their customers. We provide direct technical and commercial support to our partner channel, share our knowledge and listen to feedback to continuously improve our solutions. This way of working has been at the heart of the story behind Red Cactus since our founding.

Become a PartnerOverview of Red Cactus Partners
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Chosen by 2,000+ direct and indirect telecompartners worldwide

Become a direct or indirect partner

Red Cactus works worldwide with a network of direct and indirect telecom partners. Our direct partnerships are primarily focused on telecom distributors and telecom providers and larger telecom resellers that make our solutions a structural part of their portfolio. For resellers, our integrations are therefore often available directly through their telecom provider or distributor. A direct partnership with Red Cactus is also possible. Whether this is an option depends, among other things, on the telephony platform you provide and how it is offered within our partner network. Direct partners are subject to an annual minimum commitment and a partner fee. We are loyal to partners who continuously invest in our solutions and partnership, which is why we do not offer direct partnerships for individual customer cases. This allows us to invest together in long-term partnerships while maintaining a level playing field across our partner network.

Everything you need to sell Bubble successfully

Red Cactus provides partners with a range of tools to actively market our solutions. With the white-label marketplace, you can showcase the available CRM integrations entirely in your own branding and decide which integrations you want to offer. The marketplace can be embedded into your own website or made available on your own domain. Through the partner portal, partners can also easily activate free 30-day trial licenses for up to 5 users. During the trial, all functionality is available without restrictions, allowing customers to experience Bubble directly with their own CRM and telephony platform. Instead of traditional demos, we encourage partners to proactively offer these trials to prospects. More than 85% of our trial licenses ultimately convert into paid licenses. We also support partners with training sessions, webinars and assistance during sales processes. This way, we provide not only the technology, but also the tools to successfully position CRM integrations and create commercial opportunities together.

Manage everything from one central partner portal

The Red Cactus Partner Portal is the central environment from which partners manage their complete Red Cactus service. From creating customers and users, activating and managing licenses and trials to configuration, support and access to commercial and technical tools. Thanks to the multi-tier partner structure, distributors, resellers and sub-resellers can work from the same environment, with each partner able to manage their own customers and underlying partners. The partner portal also includes the central web configurator for Bubble Cloud and Bubble Desktop. This allows you to configure integrations and user settings completely remotely. With the Clone Profile function, an existing configuration can easily be rolled out to an entire organization, department or role group, allowing even large deployments to be configured quickly and consistently. The web configurator can also be embedded as an iframe in a telecom provider’s or reseller’s own portal. This makes the partner portal the central environment for provisioning, configuration, management and support of your Red Cactus services. The partner portal is also built on the same API endpoints that we make available to our partners. Want to fully integrate these processes into your own systems? With our Reseller API, you can automate the same functionality from your own environment.

Integrate Red Cactus into your own processes 

Red Cactus follows an API-first architecture. The processes within our partner portal are based on the same API endpoints that we make available to partners through our Reseller API. This means you are not dependent on the partner portal and can integrate Red Cactus directly into your own provisioning, billing or management environment. Through the Reseller API, processes such as creating and managing customers and users, activating and managing licenses and configurations can be handled directly from your own systems. For example, new users can automatically be assigned the correct Bubble license as part of your existing order or provisioning process. The Reseller API can also be combined with our web configurator. This allows you to automate provisioning and management through the API while embedding the web configurator as an iframe in your own portal to configure Bubble. This provides a complete user experience within your own environment, without having to develop all configuration functionality yourself. A sandbox environment is available for developing and testing an integration, allowing you to develop and validate the complete integration before moving it into production.

Support you can rely on

Good support is an important part of our partnership. Red Cactus provides direct technical support to our partner channel and acts as third-line support. Partners provide first- and second-line support to their customers and receive the knowledge and tools from us to do this as independently and efficiently as possible. Through our extensive and continuously updated knowledge base, partners have access to technical documentation, configuration guides, troubleshooting and practical support information. In addition, AI Agent EVA is available 24/7 to answer questions based on the complete Red Cactus knowledge base and accumulated support information. The knowledge behind EVA is also available via the Model Context Protocol (MCP) for partners’ own AI assistants, AI agents and other AI applications. Various support tools are also available within the partner portal, including changelogs, an issue tracker and additional tools for troubleshooting and management. This gives partners direct insight into changes, known issues and the information they need to effectively support their customers. If you need further assistance, our own team is available via email, WhatsApp and phone. This way, we combine extensive self-service, AI and support tools with direct access to our specialists when needed.

Make Red Cactus part of your own platform

Red Cactus offers various ways to make our technology part of your own platform, brand and user experience. The central web configurator can be embedded as an iframe in your own partner or customer portal, and your own Identity Provider can be connected, allowing Red Cactus functionality to integrate with your existing environment and identity and access management structure. Bubble365 can also become a fully integrated part of your own proposition. With the Bubble365 iFrame, you can integrate Bubble365 directly into your softphone, webphone, UC platform or other web application. The iFrame adopts the partner’s full branding, allowing Bubble365 to seamlessly match your own corporate identity and user experience. Partners can also integrate their own telephony platform with Bubble, making it part of the Red Cactus ecosystem. Want to develop a completely custom user experience? Through our Bubble Third-Party API, partners can build their own applications and functionality on Bubble technology. Combined with the Reseller API, you decide how deeply Red Cactus is integrated into your own platform and processes. In addition, our AI Toolbox provides various ways to use CRM, telephony and Red Cactus data within your own AI solutions. Through APIs and the Model Context Protocol (MCP), partners can build and enhance AI agents, voicebots, chatbots and other AI applications with real-time data, knowledge and automation. This allows you to embed existing Red Cactus components, connect your own telephony platform or build completely custom applications, while Red Cactus continues to develop and manage the underlying technology, integrations and infrastructure.

From onboarding to go-live

Once we decide to work together, a fully guided and automated onboarding flow begins. You are taken step by step through everything required to go live as a Red Cactus partner. Each step is assigned to the appropriate role within the organization, such as legal, administration or marketing for, among other things, the white-label marketplace. The Company Administrator and the person responsible for each specific part automatically receive updates, ensuring everyone knows when action is required and progress is centrally monitored. The onboarding is tailored to the chosen setup of the partnership. For example, when using our APIs or other technical integration options, the required development meetings are scheduled during the process to jointly align on implementation and technical decisions. Once the onboarding is complete, commercial and technical training sessions are provided to the relevant teams within your organization. This ensures that everything is ready to go live and that your sales, technical and support teams have the knowledge required to successfully sell, implement and support our solutions.

 

For partners with a reseller channel

Become a distributor?

A distributor partnership with Red Cactus is intended for organizations that structurally offer and grow our solutions within their reseller channel. We work with five distribution levels, ranging from Status 5 as the entry level to Status 1 for our largest distributors.

The distribution level is determined by a combination of new customers per year and the number of active users in the existing customer base. Status 5 starts at a minimum of 12 new customers per year. From Status 4 onwards, an existing base of at least 2,500 users also applies, increasing to 5,000, 10,000 and more than 25,000 users for the higher distribution levels. This distribution model allows the partnership to grow alongside your organization and customer base.

A good partnership starts with understanding how your organization and distribution channel operate. Tell us briefly about your organization, the telephony platforms you distribute and your reseller channel. We will contact you to get acquainted and discuss the possibilities for working together.
For partners serving end customers

Become a reseller?*

Indirect partnership: purchasing through a distributor or telecom provider
€0
Per month
Also on our partner page? Activate ‘Visible on partnerpage’ via Reseller > Profile and increase your visibility.
Direct partnership: minimum of 5 new customers per year
€*
On request
Includes
Price tier 1
Self-invoicing
Third-line support
Whitelabel marketplace
NFR licenses (max. 3)
Training sessions
Direct partnership: minimum of 12 new customers per year
€*
On request
Includes
Price tier 2
Self-invoicing
Third-line support
Whitelabel marketplace
NFR licenses (max. 20)
Training sessions
Reseller API license
Request

* Please note: resellers typically purchase our solutions through one of our distributors or telecom providers. If this is not possible, a direct partnership with Red Cactus can be discussed.