Utrecht / Goes, the Netherlands. CarQall, the Voice AI platform for the automotive sector, and Red Cactus, developer of CRM integrations for the telecom sector, today announce a technical partnership. By combining CarQall’s Digital Assistant with Red Cactus’s integration tool Bubble, the automotive industry gains access to a solution that significantly enhances the entire customer experience while saving valuable time for staff. In other words, this collaboration enables faster and highly personalized call handling.
CarQall’s Digital Assistant automatically manages incoming calls using advanced speech recognition. The voice assistant identifies the reason for the customer’s call to the dealership and routes the conversation to the correct department. It also schedules appointments 24/7 for both the workshop and the sales department.
As soon as the Digital Assistant determines that a staff member needs to take over the call, the conversation is transferred, and the integration tool Bubble ensures that all gathered information is immediately displayed on the employee’s screen. As a result, receptionists, service advisors, and sales teams no longer start the conversation cold—they begin with full insight into who is calling and why the dealership is being contacted. It is a strong example of an Agentic Enterprise, where AI and human employees work closely together.
How the integration works
CarQall handles the first part of the conversation
The Digital Assistant answers the call, identifies the caller, and uses AI to determine the reason for the conversation. Relevant data is recorded, including customer and vehicle information, as well as the purpose of the call (for example, scheduling a service appointment or requesting a status update).
The information automatically appears in Bubble
When the Digital Assistant determines that an employee needs to take over the call, Bubble displays a notification with the enriched data from the CarQall platform. Staff members immediately see who is calling, which vehicles the caller owns, and why contact is being made—without having to consult multiple systems.
Because all information is visible the moment the call comes in, employees can skip general intake questions and respond directly to the caller’s needs. This shortens call duration and creates a more personal, “known customer” experience at every touchpoint.
“A transferred call should never feel like starting over. By combining our automotive Voice AI with the Bubble integration tool, employees receive a complete picture the moment the call comes in. That’s good for the customer and, equally important, good for the employee, who can work more efficiently and with less stress.”
Hielke Ytsma
Co-founder of CarQall
Key benefits for automotive retailers
Faster call handling Employees no longer need to spend valuable time searching for customer data or repeatedly asking intake questions. Because CarQall and Bubble work together, all relevant information is displayed immediately when the call is transferred. This speeds up every conversation and increases overall efficiency.
Highly personalized customer experience When employees know from the very first second who is calling, which vehicles the caller owns, and what the reason for the call is, they can greet customers personally, anticipate needs, and respond directly to their specific situation.
Improved lead conversion and service quality CarQall’s ability to identify callers and independently handle simple processes, combined with Bubble’s real-time display of customer information, helps dealers capture more leads, generate more appointments, avoid missed opportunities, and deliver consistent service across all touchpoints.
Reduced pressure on front office teams Routine questions and appointment scheduling are handled by Voice AI, allowing employees to focus on complex or high-value customer interactions where human involvement is essential.
“At Bubble, everything revolves around showing the right information at the right moment. By integrating CarQall’s Digital Assistant, employees in the automotive sector can now see not only who is calling, but also the full context that Voice AI provides. It’s a powerful example of how telephony, CRM, and AI come together in one seamless experience.”
Mark Minnaard
Co-founder of Red Cactus
Availability
The integration between CarQall and the Bubble integration tool is available for automotive retailers who use CarQall Voice AI in combination with Bubble-compatible telephony platforms. Bubble is compatible with more than 85 telephony platforms and over 200 CRM applications and is delivered worldwide through a large number of telecom providers, distributors, and resellers. Requesting it is simple: contact CarQall or your telecom provider and ask about this integration.
About CarQall
CarQall is a Voice AI platform specifically developed for the automotive sector. Using advanced speech recognition and AI, CarQall’s Digital Assistant identifies callers, intelligently routes calls, and independently handles routine tasks such as scheduling workshop appointments or test drives. This increases telephone accessibility, improves efficiency, and enables employees to focus on valuable customer interactions.
Red Cactus is a supplier for the world’s leading telecom providers and resellers in the field of CRM integrations. Its main integration suite, offered under the brand names Bubble and Bubble365, enables companies to connect virtually any telephony system to more than 200 CRM, ERP, and business applications and is compatible with over 85 different telephony platforms.
