Why does the customer choose you?

In recent years, there has been a significant shift from telecom to 'com,' meaning Communication in general. In some countries, the ISDN network has already been replaced by VoIP, and in other countries, the ISDN network is on the verge of being replaced. Because Red Cactus operates globally, we observe the consequences of such shifts in the telecommunications sector.

It is becoming increasingly important for organizations to communicate with their customers in more ways than just through email and phone. Messaging services such as WhatsApp, Facebook Messenger, and other live chat solutions have become standard in communication solutions.

Once again, there is a threat to many ICT and telecom companies. A question that more and more end customers are asking is why they should become your customer and not your competitor's. Where does your added value lie towards the end customer? This is a question that preoccupies many ICT and telecom companies.

We see tremendous opportunities for Red Cactus partners to create added value for their existing and new customers. This can be done, for example, by offering more services related to communication rather than just telephony. Think of CRM integrations and providing insights into call statistics through PowerBI or Google Looker Studio.

This ensures that as a partner, you positively influence the communication process with the customer, and customers have no reason to leave for a competitor due to your added value. How do you make this concrete? Well, very simply, by using all the sales tools that Red Cactus provides.

Consider the whitelabel marketplace, allowing you to show your customers that you deliver integrations; rolling out free trial licenses for the customer so they can get acquainted with the ease of the integration tool Bubble in a low-threshold manner; or demonstrating how a customer can save by integrating business processes. Show your customer that this yields more than it costs, thus creating added value for your customers.

Thinking along in the customer's communication process is now more important than ever.