Uxbridge, UK – 8th July 2025 – Tollring, a global leader in AI-powered communications analytics, call recording and fraud protection solutions, has announced a strategic and technical alliance with Red Cactus, a prominent CRM integration specialist based in the Netherlands. Both companies have developed cloud software solutions that are industry-leading and best-in-class and have joined forces to expand capabilities for joint customers and channel partners.
Through this collaboration, Tollring business communications analytics and AI-powered recording will be tightly integrated with Red Cactus’ suite of Bubble applications via APIs, providing access to over 200 CRM systems, immediately adding value and driving smarter, faster, and more informed customer engagement. Roadmap alignment will accelerate innovation and ensure a steady rollout of features, such as pushing transcriptions, topic extractions and sentiment analysis to the CRM, enabling businesses to drive customer engagement by leveraging communications data.
Tony Martino, CEO of Tollring, says, “We’re seeing a surge in demand for our CRM integrations and wanted to accelerate our offering. What makes this partnership exciting is the speed of deployment - the APIs are quick to implement, delivering rapid value.
“We chose to partner with the experts in their field so we can collectively offer the best business productivity tools in the market. Red Cactus brings deep expertise in CRM and telephony integrations, which complements our strength in AI-driven analytics. Syncing our product roadmaps means we can innovate together and deliver capabilities that neither of us could achieve alone – ultimately enabling a broader, more feature-rich experience for our partners and users.”
Mark Minnaard, Co-founder of Red Cactus, says, “We’re excited to work closely with Tollring’s team to push the boundaries of what our combined technologies can do for the industry. By combining our technologies, we create powerful product combinations that drive the market forward. We’re fully aligned in our vision and are excited to empower our customers and partners with a richer set of tools to transform their communications and maximise customer experience. Tollring’s generative AI features are particularly impressive and combined with our broad range of CRM integrations, it will be game-changing for all the end users.”
This alliance underscores both companies’ commitment to innovation and excellence in business communications. Enterprise customers will gain unprecedented visibility into their communications data integrated with their customer systems, and channel partners will be able to offer a differentiated, analytics-enriched customer experience solution.
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https://www.redcactus.cloud/en/
Red Cactus is a software integration provider specialising in CRM and telephony platform integrations for the telecom industry. Headquartered in the Netherlands, with operations in the UK, Red Cactus supports many of the world’s leading telecom providers and resellers. Its flagship suite of integration applications, offered under the Bubble and Bubble365 brands, enables businesses to connect nearly any phone system with over 200 CRM, ERP, and business applications, and is compatible with more than 85 different telephony platforms. Red Cactus’s solutions include features like on-screen caller ID pop-ups and automatic call activity logging, helping organisations streamline workflows and improve customer engagement. Designed for flexibility and ease of use, all integrations are delivered via a single API-driven portal and a global partner network, empowering channel partners to offer smarter, unified communications.
Tollring is a market leading software developer providing data visualisation and business intelligence solutions. With offices in the UK, the USA, India and Australia, Tollring specialises in cloud business communications analytics, call centre analytics, voice recording, AI-powered conversation analysis, fraud protection and scam detection. Its innovative solutions are developed in-house and distributed via an extensive channel partner network to over 22,000 businesses globally. As organisations increasingly rely on Microsoft Teams for their internal and external communications, Tollring delivers the benefits of deep insight into this environment. Whether the challenge is wellbeing, performance, or customer experience, Tollring’s rich product portfolio makes it easy for leaders across all business functions to drive improvements in customer and employee experience.