Press Release | Published on 12th January 2026
London, United Kingdom / Goes, The Netherlands - Gamma Communications plc (“Gamma”), a leading provider of technology-based communication solutions across Europe, and Red Cactus, a leading CRM integration provider for telecom operators and resellers, today announced a strategic alliance to deliver real-time CRM and UC integration to thousands of businesses across Europe. Through this alliance, Red Cactus’s Bubble software will be made available across Gamma’s partner network, giving partners seamless access to more than 200 CRM and ERP platforms, fully integrated with Gamma’s UCaaS portfolio.
Gamma Communications is a leading provider of technology-based communication solutions across Europe. Listed on the Main Market of the London Stock Exchange, Gamma helps organisations connect and collaborate through solutions including Unified Communications, voice enablement, connectivity, mobile and security.
Gamma’s vision is a better-connected world – working smarter for the benefit of businesses, people and the planet. Selling exclusively to businesses and public sector organisations, Gamma’s core markets are the UK, Germany, Spain and the Benelux region.
In the UK, Gamma serves SMEs through an extensive network of over 1,500 channel partners (Gamma Business). For larger businesses and public sector organisations, Gamma Enterprise engages directly to design, deliver, and support complex, integrated communications solutions. In Europe, Gamma has its largest presence in Germany, where it operates through a combination of a strong partner network and a self-service digital platform and is now one of the country’s leading cloud communications providers.
Under the agreement, Red Cactus integrations for Gamma’s UCaaS platform will be available exclusively through Gamma in all countries where Gamma operates, beginning with availability in the UK and the Netherlands. Further markets, including Germany and Spain, will be added in a phased approach, aligned to market readiness and partner demand. This enables Gamma partners to offer an expanded, market-leading integration portfolio, giving them a clear competitive advantage in their local markets.
In addition to widely used CRM platforms, Red Cactus offers a broad range of country-specific and industry-specific CRM integrations, enabling partners to effectively address local market requirements and vertical-specific use cases. This approach goes beyond generic integrations and helps partners differentiate, win vertical-focused customers and scale successfully.
By adding Red Cactus to their product portfolio, partners benefit from benchmark-level CRM and ERP integrations that are GDPR-compliant by design, security-first and built on a cloud-native architecture.
The solution enables fast and easy deployment, allowing partners to roll out integrations independently, without complex on-site installations or additional vendor involvement. The alliance also helps partners stay ahead with Red Cactus’s roadmap, including the rollout of AI-enabled capabilities across CRM integrations. The integrations will become available to Gamma partners in phases through GammaPlus, starting in early 2026.
The Gamma Communications Group of companies is a leading provider of Unified Communications as a Service (UCaaS) into the UK, Dutch, Spanish and German business markets, supplying communication solutions via our extensive network of trusted channel partners and also directly. The combination of network investment, a digital-first approach and in-house development skills has enabled Gamma to develop a comprehensive portfolio of communications services with a significant amount of intellectual property, which has given us a heritage of disrupting the market with innovative and market-leading cloud-based services such as SIP Trunking and Hosted PBX in the UK.
About Red Cactus
Red Cactus is a leading CRM and ERP integration specialist for telecom providers and resellers. Its integration platform, Bubble, connects UCaaS solutions with more than 200 CRM and ERP systems, including both global platforms and country- or industry-specific solutions. Red Cactus enables telecom partners to deliver secure, GDPR-compliant, cloud-native integrations that can be deployed and managed independently, without complex installations. With a strong focus on partner success, vertical markets and continuous innovation, Red Cactus helps telecom providers differentiate.